One unique characteristic of selling to a gym store is the kind of consumer market it commands. The market is growing at a steady rate as people are daily investing in their physical fitness. If you are a manufacturer, business mogul, or have an inkling for this niche, you might want to consider investing and getting your products in gym stores. This write-up exposes you to salient points to assist you to get your products up in stores in little time. Read on!
Understand the Fitness Market
Yes! The fitness market is peculiar, and you have to put in a lot of time and careful research to get the best out of this niche. You have to stay abreast of the nitty-gritty of becoming a wholesale merchant who sells gym products to retail stores. Selling to a retailer should be based on certain goals you must have set for yourself. Next, you must identify a product demand or market in need of your gym product. You might want to research locations with a lot of people, particularly about how fit they are.
Customer Identification and Branding
Upon careful examination of prospective locations for your product, you need to understand the kind of people that will patronize you. This singular factor will guide you in working up a pricing structure for your products in a profitable way. It will also guide in making plans for deliveries to the prospective gym stores. You will also need to identify local gyms, health clubs that are likely to buy your products. Request the audience of the person in charge, or who ends up making the purchase decision, and fix up an appropriate time to pitch your product.
Pitch Preparation and Packaging
At your pitch meeting, have it in mind that the store might already have distributors for the product you are presenting. However, you’ll need to prepare an initial offering they won’t say no to. This is also the point where you display what you get in terms of packaging. Attend your pitch with samples of your product just as it will be sold if it were in the store already. Do not forget to meet with your prospective retailers with a sell sheet that contains the product information, pricing, order, and delivery procedures and benefits.
Reviews and Feedback
It is only reasonable that after a pitch, you get a response. Oftentimes, your retailer might have forgotten to get back to you. Now the onus is on you to reach out and follow up after such a meeting. If your product eventually makes it a store that has an online presence, you might want to maximize that by checking how well your product is fairing, answering questions about it, or taking note of feedback. Reviews can even point you in the direction of a deficit in a needed gym product which you can make available.