The sales of dietary supplements are bounded by laws and regulations in many places in the world. The more your drugs and supplements are following the regulatory authority, the more your chances of satisfying consumer demand as a manufacturer, and the better your chances of finding reputable stores to shelve your products. Here are some points to help you go about selling to a store.
Start Small
The big boys in the industry, such as health and food companies in the sales of supplements, usually have a lot of expectations from their vendors. Some might require you to have a lot of documentation and certifications, while others might agree to sell your supplements for minimal profit. Consider that you might need to deliver large shipments on a very tight schedule if your product is accepted in a particular store. Except you have that capacity, you should start small instead, with locally owned food stores, spas, and health outfit retailers. The advantage of starting small is that you can use smaller markets to create a solid portfolio for your products and brand.
Approach the retailers and fill out applications to deliver your products to small stores. Starting small also puts you at a pedestal and better bargaining position when you approach larger retailers in the future. At that time, you must have gathered all the required experience and technical strategy needed to survive on a larger scale.
Connect With Others In The Supply Space
Upon starting small and establishing your product on a local level, you might want to consider having a marketing plan for expansion. To do this effectively, you can join communities or associations of supplement manufacturers in your region or state. You could also work on a promotional advert or media advert for your supplements to entice prospective buyers and win them over to your brand.
Package! Package! Package!
The way you package your product speaks a lot about your brand and how your customers perceive the product. Upon identifying your choice supplement store and receiving the directive to deliver, you need to develop a presentation package for your product. Packaging involves adequate research, pricing strategies, and production capabilities. From feedback, you can determine if your customer enjoys your product package.
After you must have started small, created new connections where necessary, packaged, and market your product in the most befitting way, there are other salient points to consider to give your an upper hand above contemporaries. These include;
- Ensuring you contact the right person who will make the purchasing decision;
- Attending pitches adequately prepared and with product samples.
- Having a sales brochure that contains the price of all your products.
- A brief history of your company with added information on accomplished sales figures to date.
- Planning strategy to accommodate large orders.
- Customer research you might have carried out on your products.
People, the aged demographic especially, are the target market for nutritional commodities. Securing an interview with the right retailer and going in prepared will most definitely land your product in major stores in no time.