Ranging from cats to dogs and a host of other animal species, pet owners, aside from the love for their pets, consider something also important, which is getting the best for their pets. The pet industry might be quite unpredictable; however, people will not stop spoiling their pets with goodies and other pet comfort products.
Becoming a manufacturer or producer in this niche is quite lucrative as people invest more in animal companions than ever before. More than having a passion for pets and creating products for their consumption or usage, you need to know to push your product into stores for more patronage from pet owners. Read on to know to have to achieve this.
Find A Niche
If you are a newbie in this field, you might need to find yourself a niche peculiar to your area of interest. You should not focus on all the niches as it might be quite draining moving. You might want to choose between investing in pet food, treats, litter, toys, or hygiene supply products. Make adequate research on your chosen field of interest and get to work. If you already have a niche or are a pet product manufacturer, you also need to ensure that your activities are tailored towards a particular product.
Find A Vendor
This is the point where you have to invest all of your resources. As a product distributor or manufacturer, finding vendors is no easy task. Many retail pet stores deal directly with product manufacturers in your state or region. You can find them with the use of the internet or by association. That is, asking for other vendors after you might have contacted any one of them.
Secure A Pitch
So you got a few contacts and have your products ready to make it to the stores. To get the attention of your potential vendor or retailer, you should set up a meeting. This could be a physical or virtual meeting according to what is convenient for both parties. You need to be prepared for your pitch by doing your homework and getting yourself familiar with every benefit your product(s) can offer.
Make plans to go along with your product sample so that your potential vendor can view, touch, and feel your product. Also, attend your pitch with a sell sheet that you can hand over to the retailer after your pitch. Your sell sheet should contain all your product information, order and delivery information, pricing details, and your business contact.
Package And Reviews
Packaging is all about how you present your brand to your retailer and customers in extension. Packaging and branding should involve having customer service mechanisms that attend to customers when issues arise. It also means delivering your product on time as agreed, registering your product with the right agencies or authorities, and physically presenting your products. Reviews are necessary to inform you of necessary areas to work on or adjust in your branding.