Gifts cover an enormous range of homemade products to factory manufactured products and accessories. Gifts can be traded in numerous stores and shops. You can get gifts at major public places like malls, airport shops, model markets, etc. There are shops even set aside strictly to get your loved ones presents and gifts on special occasions.
The gift market is quite lucrative for new creatives and manufacturers because people celebrate events daily. It is also a plus that gifts can be sold almost in any store. For a startup gift merchant or product developer, starting from local stores is a great idea. This helps you to easily monitor your new product until you are certain the product is a success. This read aims to enlighten you on how to sell your products to gift stores.
Go In-person
This is one effective method to get your products up and selling in any store of your choice. If you desire to be a hands-on business owner, then you should visit the retail store personally. Going in person gives you the privilege to demonstrate your product to your prospective retailer. More so, your prospective retailer gets the opportunity to feel the product. You also increase the probability of getting a yes when you appear in person. When you are physically present, you can answer any questions and clear any doubts about your product at that instant.
Go Through The Head-office
This technique works best in the case of a large group of retail stores or retail chains. More often than not, it is the case that retail chain stores have group procurement. Therefore, the onus is on you to find out the internal structure of such a retail store and who you will need to address. You might need to keep tabs on the retail store via their website or social media platforms. You have to be prepared to answer as many questions as might be thrown your way.
Most importantly, ensure you are speaking with the person who will end up making the final decision. On the appointed day, attend the meeting as early as possible and take along with you gift samples for demonstration and free samples.
Send a Direct Mail
Sending direct mail is one way to attract retail stores as potential wholesale customers. This technique also requires you to get the right contact to forward your request to. Sending a free sample along with your mail works like magic. People are more likely to respond and consider whatever write-up you have if they are sure of a reward. By sending a gift sample with your mail, you give the retailer something physical to access rather than just videos or pictures.
Ensure that your mail takes a personalized tone. Also, be consistent in sending your direct mails to prospective retailers, and don’t forget to follow up with a call to ensure your parcel was indeed delivered.