Health stores harbor the needed supplies for living the good life, ranging from food and groceries, vitamins and supplements, herbs, skin and hair care, to fitness products, among various others. Food stores are considered one of the best places to buy food products as they contain a lot of variety.
Products manufacturer and distributors in the health niche are numerous, and many are adding to the list by the day. So you have discovered a particular product in this category you want to sell but don’t know how to go about it. This article will point out how you can achieve that goal of landing that product in any health store.
Pitching
Upon locating health stores within your locality, you might want to set up a meeting to pitch your product. This, of course, should be after you might have adequately researched the stores, their philosophy, and products. You should endeavor to capitalize only on the benefits of the product and how your product supersedes those of competitors.
Go with sample products to your interview. If possible, gift them your product samples after the presentation. You have got to give your pitch all it takes as that might be the only chance you have to prove that your product stands a chance in the store. As a means of getting a head start, you can also set up a meeting with existing suppliers to the store.
Packaging and Branding
Getting your product recognition before your prospective retailer is only a step into maximizing sales. After your retailer must have liked your pitch and asked for your first delivery, this is where you portray your brand in a positive light.
Your product should come in the most appealing way to your retailers and, ultimately, your customers.
Ensure that your product packaging is sturdy, reliable, and tamper-proof. Your customers expect your product to perform the exact function for which it was purchased. Long-term patronage of your product is dependent on that basis.
Follow-Up Your Product
Aside from fixing a date to make a pitch and ensuring that you have one of the best packagings, follow up on the product is important. Ask for reviews about your product from the customers. Feedbacks can point your attention to areas that you need to improve or eliminate. Health and wellness commodities are quite peculiar and might need your attention subsequently.
If you supply many products to the same store, you might want to include a sales sheet in your deliveries. The sales sheet is a single-page brochure that contains basic details about your products. It should include the name and pictures of the products, pricing, contact, and how to order and get the products delivered.
In terms of delivery, your brand has to be trusted to always arrive on time. Also, give room for criticisms on your products and never compromise your product quality even after popular acceptance by your customers.