Selling your beauty products to a skincare store is easier said than done. You have to realize that you’re dealing with the skin: any damage that your product causes will be quickly visible and damaging to the store’s reputation.
That’s not all. Why should a store doing well already consider your skin products?
Here are five steps to follow for selling to a skincare store.
Design a Unique Logo
Your logo is a critical part of promoting your skincare products, as it’s an idea to build your brand around. You must have a unique logo that helps to stand out from the competing crowd.
An eye-catching logo will appeal to customers, and that’s what every store wants. Having a logo that captures attention instantly is critical.
On a wider scale, your logo is your main marketing focus. It’s what appears everywhere you market your products. It has to be memorable and impressive.
Sell Safe Products
Before approaching a skincare store, you must make sure your products are safe. Any offering that fails safety tests may ruin your chances permanently with a particular store. Therefore, you need to ensure that your products have scaled safety and stability assessments before offering them to a beauty store.
Never forget that you’re dealing with human skin. Should your products be found unsafe after selling to consumers, you will find yourself in plenty of complications your business doesn’t need. Remember to check for the local cosmetic laws in your state too.
Emphasize your Guarantee
Customers’ fears are a key factor when deciding if to buy a skincare product or not. These fears are passed to the retailer, who wants to ensure they are offering quality products too. The store you intend to sell to will surely ask if your products will work.
Interestingly, nothing you say will be believed, so it’s best to offer a money-back guarantee. Put this provision forward when pitching to skincare stores. This will make them confident enough to buy and resell.
Allow Sampling
Some stores won’t be satisfied with the money-back guarantee you’re offering due to their reputation. They want to ensure they’re selling the best products at all times.
To convince stores like this, you’ll have to offer samples. You can supply the store with an array of your products to test on a particular customer for one to two months. That’s enough for a product to reflect on the skin.
Your products must be safe at this stage. The purpose of sampling is to determine if your offerings do what they promise, not if they are safe for use.
Have a Record to Show
You increase your chance of selling to skincare stores if you have records to prove the effectiveness of your products. You can get these records by asking previous customers to leave reviews on your website, so you can easily show them to potential clients.
Leave all reviews on your website, even if not too positive. It’s proof that they are real and not fake.