Sporting goods stores may not have many complexities, but this doesn’t mean that they buy every product you offer them. They’ve been selling before you started producing, so what do you do to get your boots and kits in their stores?
Create a Memorable Logo
If you haven’t noticed, Adidas and Nike, two of the biggest sports stores in the world, have unique, easily eye-catching logos. Alongside these images, you have catchy mottos too: “Impossible is nothing” and “Just do it.”
These are enough pointers for you if you’re just starting your sporting goods company. Your brand has to have a simple, memorable logo and an outstanding motto to begin.
With both of these, rest assured stores will take you more seriously when you approach them. A storekeeper has to deal with what customers want after all.
Advertise Vigorously
Selling sporting goods isn’t a piece of cake. Except if the store you sell to will do the marketing for you, you’ll need to do the advertising yourself.
There are plenty of outstanding sporting goods brands already, so you have to show that your products won’t live on the retailer’s shelves forever. Marketing your sporting products helps customers identify it quickly, and again, this is what a store wants.
Selling to the right store involves two considerations:
Are You Selling New or Old Products?
There are typically two types of sporting goods stores: the types that sell only new products and the ones that buy fairly used products to resell. In-between, you have the stores that sell both new and used sporting goods. So, before approaching a store, it would be smart to know what state of goods they specialized in. Is the store willing to buy used goods? Also, if you’re selling used products, what is their condition? Are they still usable for a reasonable time?
Are You Offering the Subcategory that the Store Specializes on?
Medium sporting goods retailers may choose to focus on a specific category of sporting goods. They may not offer products ranging across football, table tennis, hockey, volleyball, basketball, and what else. So, when approaching a sporting goods store, it’s in your best interest to be aware of the exact goods that they need from you.
Sell Quality Products
If your products are below par and won’t last long after sales, you’re wasting the resources used for the logo and marketing. Therefore, you should try to produce high-class goods with great specs.
It’s hard to see a sporting goods store reject your products if you’re offering breathable, studded, and ankle-comforting cleats.
Sell at Cheaper Prices
This may be tough considering the expenses you’ve incurred, but you do have to sell cheaper than competitors to sporting goods stores if you’re a newbie to the industry. You’ll have a hard time gaining stores’ acceptance if you choose to offer your products at the same prices demanded by popular, already established sporting goods manufacturers.