There are a plethora of needs to fulfill in a barbershop, ranging from receding hairlines, stubborn hair, insufficient beard growth, malnourished beard, and itchy beards. That’s a window for you (and others) to sell products.
However, it takes some expertise to sell your offerings to these shops. You’ll have to answer why your product trumps what they already have on their shelves.
Read the following tips to give you an advantage over other manufacturers.
Sell the Right Products
Everyone knows the hair grooming industry is quite expansive, but would you expect the male hair to be included too? As surprising as it may sound, men attend to their hair as much as women do.
The implication of this discovery is that there are different types of hair products that you may sell to a barbershop, so you have to be offering the right products. Some barbers prefer to deal in hair growth formulas, while others may opt for beard growth. However, most barbershops offer comprehensive hair packages.
Therefore, selling the right products isn’t largely about what they do. Rather, it’s about how your products are made. Research proves that 61% of men prefer organic hair products to their generic counterparts. This suggests that you have a 19% higher chance of selling your products if they are natural.
By the way, gels are part of the 90s now. If that’s what you’re offering, you may as well be selling chariots to Lords.
Sample Your Products
Truth be told, it’s difficult to get people to buy hair products if they don’t sample them, and in times like this, where there are so many fakes, sampling has become very important. Therefore, you’ll have to work with a barbershop for a long while if you want to get them to buy your offerings.
Hair products don’t manifest immediately, so you’ll have to prove that they work. You can make this happen by offering the barber the product to use on a particular customer for a while, say two to three months and wait for results.
If your products work well on the sample customer, you won’t even have to do anything else to get the barbershop to stock them. The terms of the contract become yours to make.
Engage Solution/Problem Lingo
When pitching to a potential client, you have to identify the problem that your product solves and emphasize the solution you offer. Market your itchy beard oil such that consumers think of it first when their beards itch.
If you can pitch this way to a barbershop, trust that you’ll have no problem at all selling to them.
Understand the Relationship Between you and the barbershop
The good thing about selling to barbershops is that they offer services to customers. Their main objective isn’t selling your products but getting more hair to cut.
Fortunately, by offering effective products, you’re helping the barbershop to gain an advantage over competitors.
This means that you don’t have to take excessive cuts on the product you’re selling to strike a deal. However, you may have to take a little cut anyway. Other brands may be willing to sell at cheaper prices.