Selling your products to the little beauty store by your street’s corner may seem simple until you make your move. Make no mistake, selling to people takes some piece of skill that you may not have. After all, this store was offering other products to buyers before you approached them. So, what difference does your product make?
Also, beauty stores have to be very careful with the products they shelve. A bad beauty product will reflect directly on the skin and tarnish the store’s reputation. So, you see, it takes quite a while to convince these stores.
Here are proven recommendations you can follow:
Package Your Products
The packaging of beauty products doesn’t concern the effectiveness of what’s inside, but when has the packaging of any product ever concerned effectiveness? Yet, you don’t find hideous containers on the shelves of beauty stores. Check the closet of everyone close to you too, and you’ll be sure to find beautiful women and containers.
Everything points in one direction: hire a capable product designer.
You Need Models
This tip may be laughable, but is it? Models are an integral part of beauty marketing. You should hire people who best reflect the essence of your products. If your products are claiming to offer spotless skin, then you want to have a spotless model. If you’re offering to remove stretch marks, then you know what you need.
Have a Precise Beauty Need your Products Intend to Fulfill
There are many subcategories of beauty products, depending on needs. People have acne, scars, spots, stretch marks, wrinkles, and discolored skin. It’s up to you to pick the poison you’re curing. You may as well claim to do all, but there are plenty of other products doing the same. You may want to focus on a particular sub.
Remember to hire models according to what you’re offering. The same advice applies to your packaging. If you’re treating wrinkles, it must be represented on your products at a glance.
Find the Most Suitable Stores for Your Products
The beauty product field is quite wide; therefore, you’ll find stores that focus on various types of products. If you’re offering a balm for chapped lips, then you’ll find beauty stores that focus more on everything involving lips. Of course, you can sell to other store types, but a retailer that sells the exact product you’re offering is your best shot.
Have a Track Record
If you’re a new startup, you may have difficulty getting acceptance into the big stores because they always need a solid history. Therefore, you’ll need to start small. Convince friends and family in the beauty line to shelve your products, so you’ll have something to point to.
Set out the Margins
Eventually, profits matter most to the retailer. Therefore, you’ll have to convince them that your products will be effective like what they’ve been selling yet make them more profits. If you’re a young company, earning below the bigger companies mustn’t bother you.
You’ll have to agree to some cuts just to get your products on the shelves.
Pitch Expertly
You usually have about 30-60 minutes to convince beauty stores of your products. Therefore, you have to deliver an excellent pitch within that time. If you can’t, you may have to hire a broker or sales rep solely for that purpose or for a longer time. However, you should train your pitching abilities and make time to pitch yourself. It saves cash and makes a great difference.